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The 21 Most Frequently Asked Questions About A/B testing
By Anders Nordling-Danils & Sofia Staaf 17 February, 2020
The best ways to avoid flickering (not to f*ck up your awesome A/B test)
By Simon Dahla 22 August, 2017
Users vs Sessions, how to avoid looking at conversion rates that can be 85 % wrong
By Erik Öhlén 12 April, 2017