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Digital Growth and Strategy
3 ways to optimize your site without experimentationHow much we love to say “Let’s test it!”, there are other effective ways to optimize your website without running experiments.
by Elin Ledenvik -
Experimentation and A/B-testing
Bayesian or Frequentist engine for A/B test? Who cares?Does the way A/B test results are shown change business decisions? We tested 39 e-commerce leaders with Bayesian vs. Frequentist formats to find out.
by Ting Ting Li & Adam Trossing -
Digital Growth and Strategy
More than one truth: Embracing triangulation in CRO and digital experiencesIn digital experience work - whether you're focused on conversion, product, or design - the truth rarely lives in a single data point. Real clarity emerges when we zoom out and connect the dots across different perspectives. That’s where triangulation comes in.
by Viviana Pohl -
Experimentation and A/B-testing
The best A/B testing tools for 2025: How to choose the right oneWhen it comes to testing tools, there’s a multitude of options available for businesses looking to optimize their digital experiences. But how do you make sure you choose the right one for you?
by Elin Ledenvik -
Digital Growth and Strategy
12 tips on applying data-driven ways of working to your organizationHow can you boost interest in Conversion Rate Optimization (CRO) within your organization? Explore these tips to implement CRO strategies and achieve success.
by Matilda Nielsen -
Experimentation and A/B-testing
Avoid these common mistakes when estimating revenue from A/B testsAre you trying to figure out how much money your experimentation program is making? Then there’s a few reasons to be cautious when calculating the effects.
by Sam Linderoth -
Research and Analysis
Why User Research is Like Eating Your Vegetables 🥕We're no strangers to the world of user research and Conversion Rate Optimization (CRO). But let's face it, sometimes convincing stakeholders to invest in regular user research can feel like trying to get a picky eater to finish their broccoli. So, let's dig into why user research is the superfood of digital growth – and why you need to keep it on your plate.
by Simon Dahla -
Digital Growth and Strategy
From Multichannel to Omnichannel: Insights from Telia's Journey to Better Customer ExperienceIn today's digital age, delivering a seamless customer experience isn't just a goal—it's a necessity. Dive into Telia's remarkable transformation from a multichannel to an omnichannel strategy, powered by their partnership with Conversionista. Hear from T
by Aleksandar Aksic -
Digital Growth and Strategy
7 Proven Strategies to Drive Business GrowthDiscover the seven essential characteristics that can drive digital business growth and keep your organization ahead of the competition.
by Marie Horneman -
Data & Foundation
Choosing the right A/B testing tool for your tech stackWhether you’re looking to start A/B testing, or just want to find a tool that better matches your needs or budget, there are some considerations you need to take into account when you start looking for a new Experimentation platform.
by Elin Ledenvik -
Other
Reconnect - Rethink - Relaunch: What our CJAM speakers sayAh, Conversion Jam (CJAM) 2023. Can you feel the buzz in the air? I sure can. This year, we’re not just after the latest strategies or the hottest tips. Nope. We’re diving deep, seeking reflection.
by John Ekman -
Other
Summer CRO Interview with Jonny LongdenJonny Longden is the Head of Conversion at Journey Further.
by Atle Egenes
