Hey there, web analytics rookies and conversion rate enthusiasts! Get ready for an exciting adventure into the wonderful world of Google Analytics 4 (GA4) where we’ll unravel the mysteries behind Users and Engaged Sessions and how they impact conversion rates. Whether you’re a new blogger, an eCommerce store owner, or a budding CRO (Conversion Rate […]

Ah, the mystifying world of Google Analytics, where comparing Universal Analytics (UA) and Google Analytics 4 (GA4) is like mixing puzzle pieces from different boxes. Venturing into the GA4 landscape can feel like learning a new language, especially when you’re used to UA’s terminology and data structure. While it’s tempting to map GA4 metrics directly onto […]