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Research and Analysis
5D – A New Way to Measure the Results of Your A/B TestsA/B testing is exciting, rewarding, and profitable, but it's also frustrating that less than half of your tests (usually) fail to deliver a winner.
by John Ekman -
UX and Conversion Design
Behavioural data is rocket fuelThe most valuable of all forms of data is behavioural data – the new rocket fuel for your organisation.
by John Ekman -
Research and Analysis
How Long Should My Funnel Be?We explor the effectiveness of different conversion funnels, debunks the myth that shorter is always better, and highlights the importance of tailoring the funnel.
by John Ekman -
Research and Analysis
Research is More Important Than EverWhen we as researchers dig into user behaviors and navigate through the seemingly familiar data, it is as if it screams of changed and unforeseen behavioral changes.
by Frida Norfors -
UX and Conversion Design
Conducting Usability Tests Online - 5 Tips and Tricks!Many of us who work with user research have recently had to change how we work. From often meeting users in person to suddenly not meeting them at all.
by Christian Augustinson -
UX and Conversion Design
Research for Product DevelopmentTo explain the overall mindset, there are mainly three forms of research related to product development.
by Frida Norfors -
Research and Analysis
5 Things You Must Do to Create Better HypothesesWhen we work with different companies, we often see similar problems. From a technical perspective, it has become quite easy to do A/B tests or make changes on sites, and A/B tests can therefore be done continuously.
by Rebecca Dumont -
Research and Analysis
What Came First: The Quant-Chicken or the Qual-Egg?Frida Morberg argued that many need to complement their quantitative data with qualitative research.
by John Ekman -
Research and Analysis
7 Reasons to Learn SQL and BigQueryIt started a few years ago when I began to feel limited in what I could get out of Google Analytics.
by Maria Granath -
Research and Analysis
When Did Data Become Only Quantitative?Every now and then, we hear someone say: “That’s just a usability test, you don’t have real data.” This particular comment is a misconception that we feel needs to be addressed, as it often prevents us from creating a good experience.
by Frida Norfors