Learn something new

We're no strangers to the world of user research and Conversion Rate Optimization (CRO). But let's face it, sometimes convincing stakeholders to invest in regular user research can feel like trying to get a picky eater to finish their broccoli. So, let's dig into why user research is the superfood of digital growth – and why you need to keep it on your plate.

A/B testing is exciting, rewarding, and profitable, but it's also frustrating that less than half of your tests (usually) fail to deliver a winner.

The most valuable of all forms of data is behavioural data – the new rocket fuel for your organisation.

We explor the effectiveness of different conversion funnels, debunks the myth that shorter is always better, and highlights the importance of tailoring the funnel.

When we as researchers dig into user behaviors and navigate through the seemingly familiar data, it is as if it screams of changed and unforeseen behavioral changes.

Many of us who work with user research have recently had to change how we work. From often meeting users in person to suddenly not meeting them at all.

To explain the overall mindset, there are mainly three forms of research related to product development.

When we work with different companies, we often see similar problems. From a technical perspective, it has become quite easy to do A/B tests or make changes on sites, and A/B tests can therefore be done continuously.

Frida Morberg argued that many need to complement their quantitative data with qualitative research.

It started a few years ago when I began to feel limited in what I could get out of Google Analytics.

Every now and then, we hear someone say: “That’s just a usability test, you don’t have real data.” This particular comment is a misconception that we feel needs to be addressed, as it often prevents us from creating a good experience.