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Data & Foundation
How Your Technical Environment Influences Your Choice of A/B Testing ToolWhether you’re looking to start A/B testing, or just want to find a tool that better matches your needs or budget, there are some considerations you need to take into account when you start looking for a new Experimentation platform.
by Elin Ledenvik -
Data & Foundation
Rest in peace, Google OptimizeGoogle writes on the Optimize Resource Hub that they are in fact investing in A/B testing in Google Analytics 4, but since Optimize is lacking many of the features that their customers demand, they have decided to invest in more efficient solutions.
by Elin Ledenvik -
Research and Analysis
How Long Should My Funnel Be?We explor the effectiveness of different conversion funnels, debunks the myth that shorter is always better, and highlights the importance of tailoring the funnel.
by John Ekman -
Data & Foundation
Which A/B testing tool is best – for you?One of our 21 most common A/B testing questions is: Which A/B testing tool do you recommend?
by Elin Ledenvik -
Research and Analysis
7 Reasons to Learn SQL and BigQueryIt started a few years ago when I began to feel limited in what I could get out of Google Analytics.
by Maria Granath -
Research and Analysis
When Did Data Become Only Quantitative?Every now and then, we hear someone say: “That’s just a usability test, you don’t have real data.” This particular comment is a misconception that we feel needs to be addressed, as it often prevents us from creating a good experience.
by Frida Norfors