Latest posts
The 21 Most Frequently Asked Questions About A/B testing
This blog post goes through the most common questions we get from our clients about A/B testing and how to answer them.
When did data only become quantitative?
In CRO we work with data. It is our backbone. Our core. But every so often you hear someone say “That is just a usability test, you don’t have any actual data”. A misconception that we need to address. It makes it harder for us to do what needs to be done and create those […]
Most read posts
The best ways to avoid flickering (not to f*ck up your awesome A/B test)
By Simon Dahla 22 August, 2017
Users vs Sessions, how to avoid looking at conversion rates that can be 85 % wrong
By Erik Öhlén 12 April, 2017
All
The 21 Most Frequently Asked Questions About A/B testing
By Anders Nordling-Danils & Sofia Staaf 17 February, 2020
The best ways to avoid flickering (not to f*ck up your awesome A/B test)
By Simon Dahla 22 August, 2017
Users vs Sessions, how to avoid looking at conversion rates that can be 85 % wrong
By Erik Öhlén 12 April, 2017
Why it’s bullshit to test with 5 users (unless you are asking the right questions)
By Patrik Matell 3 April, 2017
Improve your most visited landing pages with Conversionista’s simple tool
By Carl Muszynski 8 March, 2017
How to get a “Cancel Load” button in Google Analytics
By Kajsa Hedqvist 13 January, 2017