Latest posts
How to install Google Optimize in 3 steps (updated 2020)
Google Optimize has updated its preferred installation method, which makes the installation much more straightforward. We give you 3 steps to follow!
Which A/B testing tool is best – for you?
In this post you won’t get a comparison of all the tools we’ve tried, culminating in a revelation of which one is The Best Tool™. It will rather tell you about how to think when choosing a tool that will be most suited to your needs.
Most read posts
The best ways to avoid flickering (not to f*ck up your awesome A/B test)
By Simon Dahla 22 August, 2017
Users vs Sessions, how to avoid looking at conversion rates that can be 85 % wrong
By Erik Öhlén 12 April, 2017
All
The 21 Most Frequently Asked Questions About A/B testing
By Anders Nordling-Danils & Sofia Staaf 17 February, 2020
The best ways to avoid flickering (not to f*ck up your awesome A/B test)
By Simon Dahla 22 August, 2017
Users vs Sessions, how to avoid looking at conversion rates that can be 85 % wrong
By Erik Öhlén 12 April, 2017
Why it’s bullshit to test with 5 users (unless you are asking the right questions)
By Patrik Matell 3 April, 2017