Google recently made an announcement to sunset their Universal Analytics product by June 2023. This means companies who are currently using Universal Analytics (UA) and UA360 to track their visitors will now need to migrate to Google Analytics 4 (GA4) by next year. This announcement, as expected, has ignited a flurry of reactions and some […]

This blogpost is about the factors and drivers we think leads and enables growth by experimentation. Some companies do their tool investments and think that the rest will work itself out. As Conversionista has been in the business of CRO since 2010 we have worked with a wide range of businesses in the Nordics. Having […]