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Research and Analysis
What Came First: The Quant-Chicken or the Qual-Egg?Frida Morberg argued that many need to complement their quantitative data with qualitative research.
by John Ekman -
Digital Growth and Strategy
What Conversion Rate Should I Have? (Part 1)Yes, we often get that question. And unfortunately, the answer is often "it depends." But then it becomes a bit interesting to ask what it actually depends on? What factors really affect the conversion rate?
by John Ekman -
Digital Growth and Strategy
What Conversion Rate Should I Have? (Part 2)What conversion rate should I have – that's the eternal question. And we try to sort it out in a mini-series of two blog posts. In part two, we dive deep into the question of what factors actually affect your conversion rate.
by John Ekman -
Research and Analysis
7 Reasons to Learn SQL and BigQueryIt started a few years ago when I began to feel limited in what I could get out of Google Analytics.
by Maria Granath -
Digital Growth and Strategy
Three Techniques + Three Tools a Test Leader UsesMany forget that you as a test leader have a significant impact on the actual results of the study.
by Johanna Norberg -
Research and Analysis
When Did Data Become Only Quantitative?Every now and then, we hear someone say: “That’s just a usability test, you don’t have real data.” This particular comment is a misconception that we feel needs to be addressed, as it often prevents us from creating a good experience.
by Frida Norfors -
Experimentation and A/B-testing
How Do I Succeed with A/B Testing?In this blog post, we go through 11 fundamental principles for successful A/B testing.
by Andreas Almqvist Gref -
UX and Conversion Design
9 Conversion Killers Costing You MoneyWe thought we'd throw in some practical suggestions for "just do it" changes that can dramatically increase your conversion rate.
by Lisa Kindmark -
UX and Conversion Design
by Lisa Kindmark -
Experimentation and A/B-testing
3 things to A/B test if you haven’t started yetThree simple A/B testing strategies to help you get started: retroactive tests, testing different landing pages, and testing copy/value offers.
by Andreas Nordin