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Data & Foundation
Which A/B testing tool is best – for you?One of our 21 most common A/B testing questions is: Which A/B testing tool do you recommend?
by Elin Ledenvik -
UX and Conversion Design
Conducting usability tests online - 5 tips and tricks!Many of us who work with user research have recently had to change how we work. From often meeting users in person to suddenly not meeting them at all.
by Christian Augustinson -
UX and Conversion Design
Research for product developmentTo explain the overall mindset, there are mainly three forms of research related to product development.
by Frida Norfors -
UX and Conversion Design
Everything you need to know about atomic research5 Reasons Why You Should Invest in Atomic Research
by Johanna Norberg & Magdalena Sjöstrand -
Research and Analysis
5 things you must do to create better hypothesesWhen we work with different companies, we often see similar problems. From a technical perspective, it has become quite easy to do A/B tests or make changes on sites, and A/B tests can therefore be done continuously.
by Rebecca Dumont -
Digital Growth and Strategy
UX and CRO - The key to success is collaborationThere are many different roles out there in the IT jungle, including within CRO and at Conversionista. But even if we call ourselves different things, we are parts of the same cake.
by Frida Norfors -
Research and Analysis
What came first: The quant-chicken or the qual-egg?Frida Morberg argued that many need to complement their quantitative data with qualitative research.
by John Ekman -
Digital Growth and Strategy
What conversion rate should I have? (Part 1)Yes, we often get that question. And unfortunately, the answer is often "it depends." But then it becomes a bit interesting to ask what it actually depends on? What factors really affect the conversion rate?
by John Ekman -
Digital Growth and Strategy
What conversion rate should I have? (Part 2)What conversion rate should I have – that's the eternal question. And we try to sort it out in a mini-series of two blog posts. In part two, we dive deep into the question of what factors actually affect your conversion rate.
by John Ekman -
Research and Analysis
7 reasons to learn SQL and BigQueryIt started a few years ago when I began to feel limited in what I could get out of Google Analytics.
by Maria Granath -
Digital Growth and Strategy
Three techniques + three tools a test leader usesMany forget that you as a test leader have a significant impact on the actual results of the study.
by Johanna Norberg -
Research and Analysis
When did data become only quantitative?Every now and then, we hear someone say: “That’s just a usability test, you don’t have real data.” This particular comment is a misconception that we feel needs to be addressed, as it often prevents us from creating a good experience.
by Frida Norfors
