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Research and Analysis
When did data become only quantitative?Every now and then, we hear someone say: “That’s just a usability test, you don’t have real data.” This particular comment is a misconception that we feel needs to be addressed, as it often prevents us from creating a good experience.
by Frida Norfors -
Experimentation and A/B-testing
How do I succeed with A/B testing?In this blog post, we go through 11 fundamental principles for successful A/B testing.
by Andreas Almqvist Gref -
UX and Conversion Design
9 Conversion Killers Costing You MoneyWe thought we'd throw in some practical suggestions for "just do it" changes that can dramatically increase your conversion rate.
by Lisa Kindmark -
UX and Conversion Design
by Lisa Kindmark -
Experimentation and A/B-testing
3 things to A/B test if you haven’t started yetThree simple A/B testing strategies to help you get started: retroactive tests, testing different landing pages, and testing copy/value offers.
by Andreas Nordin
