-
Other
Interview with CM alumni!The Conversion Manager program kicks off on March 30th. We sat down with one of the alumni, Susanne, group web lead at Mercell, to hear her story.
by Alex Arquati -
Experimentation and A/B-testing
The 21 most frequently asked questions about A/B testingNot surprising at all, done right, A/B testing is a very efficient method to drive growth in your company.
by Anders Nordling-Danils & Sofia Staaf -
Experimentation and A/B-testing
Get started with A/B testing your site!Doing an A/B test is not that difficult. What is a bit tricky, however, is deciding what you should test and why.
by Malinn Sjölander -
Experimentation and A/B-testing
4 things that can go wrong in your experiment programHow to work experimentally to harness change and avoid common pitfalls in implementing an experiment program.
by John Ekman -
Research and Analysis
5D – A new way to measure the results of your A/B testsA/B testing is exciting, rewarding, and profitable, but it's also frustrating that less than half of your tests (usually) fail to deliver a winner.
by John Ekman -
Experimentation and A/B-testing
200 A/B tests later: How we learned to create paid content that sellsFive key lessons we learned at Blinkist that will help you succeed.
by Sandra Wu -
UX and Conversion Design
Behavioural data is rocket fuelThe most valuable of all forms of data is behavioural data – the new rocket fuel for your organisation.
by John Ekman -
Experimentation and A/B-testing
A/B testing without development helpStruggling to get A/B tests prioritized by your development team? Redirect tests, which allow you to test changes via your CMS without developer assistance, might be the solution.
by Kajsa Hedqvist & Elin Ledenvik -
Research and Analysis
How long should my funnel be?We explor the effectiveness of different conversion funnels, debunks the myth that shorter is always better, and highlights the importance of tailoring the funnel.
by John Ekman -
UX and Conversion Design
Create positive effect through empathetic behavioral designEmpathetic behavioral design involves understanding and aligning with user needs and goals, and ensuring design principles foster positive, sustainable behavior changes that build long-term trust an
by Isabelle Granlund -
Research and Analysis
Research is more important than everWhen we as researchers dig into user behaviors and navigate through the seemingly familiar data, it is as if it screams of changed and unforeseen behavioral changes.
by Frida Norfors -
UX and Conversion Design
What is behavioral design and how do you use it?For us at Conversionista, behavioral design means designing something, in various contexts, to achieve a positive behavioral change in the users of the product/service/site.
by Carl Muszynski
