-
Research and Analysis
How Long Should My Funnel Be?We explor the effectiveness of different conversion funnels, debunks the myth that shorter is always better, and highlights the importance of tailoring the funnel.
by John Ekman -
UX and Conversion Design
Create Positive Effect Through Empathetic Behavioral DesignEmpathetic behavioral design involves understanding and aligning with user needs and goals, and ensuring design principles foster positive, sustainable behavior changes that build long-term trust an
by Isabelle Granlund -
Research and Analysis
Research is More Important Than EverWhen we as researchers dig into user behaviors and navigate through the seemingly familiar data, it is as if it screams of changed and unforeseen behavioral changes.
by Frida Norfors -
UX and Conversion Design
What is Behavioral Design and How Do You Use It?For us at Conversionista, behavioral design means designing something, in various contexts, to achieve a positive behavioral change in the users of the product/service/site.
by Carl Muszynski -
Data & Foundation
Which A/B testing tool is best – for you?One of our 21 most common A/B testing questions is: Which A/B testing tool do you recommend?
by Elin Ledenvik -
UX and Conversion Design
Conducting Usability Tests Online - 5 Tips and Tricks!Many of us who work with user research have recently had to change how we work. From often meeting users in person to suddenly not meeting them at all.
by Christian Augustinson -
UX and Conversion Design
Research for Product DevelopmentTo explain the overall mindset, there are mainly three forms of research related to product development.
by Frida Norfors -
UX and Conversion Design
Everything You Need to Know About Atomic Research5 Reasons Why You Should Invest in Atomic Research
by Johanna Norberg & Magdalena Sjöstrand -
Research and Analysis
5 Things You Must Do to Create Better HypothesesWhen we work with different companies, we often see similar problems. From a technical perspective, it has become quite easy to do A/B tests or make changes on sites, and A/B tests can therefore be done continuously.
by Rebecca Dumont -
Digital Growth and Strategy
UX and CRO - The Key to Success is CollaborationThere are many different roles out there in the IT jungle, including within CRO and at Conversionista. But even if we call ourselves different things, we are parts of the same cake.
by Frida Norfors -
Research and Analysis
What Came First: The Quant-Chicken or the Qual-Egg?Frida Morberg argued that many need to complement their quantitative data with qualitative research.
by John Ekman -
Digital Growth and Strategy
What Conversion Rate Should I Have? (Part 1)Yes, we often get that question. And unfortunately, the answer is often "it depends." But then it becomes a bit interesting to ask what it actually depends on? What factors really affect the conversion rate?
by John Ekman