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The holiday rush is when every percentage point counts double. A small conversion lift in July is nice – but in November, it can mean millions. That’s why the smartest brands use Black Friday and Christmas to run their most impactful A/B tests.

From customer-first design to sustainable CRO. Discover the speakers who will inspire and challenge you at Conversion Jam 2025.

How much we love to say “Let’s test it!”, there are other effective ways to optimize your website without running experiments.

Does the way A/B test results are shown change business decisions? We tested 39 e-commerce leaders with Bayesian vs. Frequentist formats to find out.

In digital experience work - whether you're focused on conversion, product, or design - the truth rarely lives in a single data point. Real clarity emerges when we zoom out and connect the dots across different perspectives. That’s where triangulation comes in.

When it comes to testing tools, there’s a multitude of options available for businesses looking to optimize their digital experiences. But how do you make sure you choose the right one for you?

How can you boost interest in Conversion Rate Optimization (CRO) within your organization? Explore these tips to implement CRO strategies and achieve success.

Are you trying to figure out how much money your experimentation program is making? Then there’s a few reasons to be cautious when calculating the effects.

We're no strangers to the world of user research and Conversion Rate Optimization (CRO). But let's face it, sometimes convincing stakeholders to invest in regular user research can feel like trying to get a picky eater to finish their broccoli. So, let's dig into why user research is the superfood of digital growth – and why you need to keep it on your plate.

In today's digital age, delivering a seamless customer experience isn't just a goal—it's a necessity. Dive into Telia's remarkable transformation from a multichannel to an omnichannel strategy, powered by their partnership with Conversionista. Hear from T

Discover the seven essential characteristics that can drive digital business growth and keep your organization ahead of the competition.

Whether you’re looking to start A/B testing, or just want to find a tool that better matches your needs or budget, there are some considerations you need to take into account when you start looking for a new Experimentation platform.