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Research and Analysis
5 Things You Must Do to Create Better HypothesesWhen we work with different companies, we often see similar problems. From a technical perspective, it has become quite easy to do A/B tests or make changes on sites, and A/B tests can therefore be done continuously.
by Rebecca Dumont -
Digital Growth and Strategy
UX and CRO - The Key to Success is CollaborationThere are many different roles out there in the IT jungle, including within CRO and at Conversionista. But even if we call ourselves different things, we are parts of the same cake.
by Frida Norfors -
Experimentation and A/B-testing
How Do I Succeed with A/B Testing?In this blog post, we go through 11 fundamental principles for successful A/B testing.
by Andreas Almqvist Gref -
Experimentation and A/B-testing
3 things to A/B test if you haven’t started yetThree simple A/B testing strategies to help you get started: retroactive tests, testing different landing pages, and testing copy/value offers.
by Andreas Nordin