Research and Analysis

Gain user insights from a variety of data sources

Get more than just data. We help you understand the 'why' behind your customers' behavior, using behavioral science and research to turn user actions into measurable growth for your business.

Your key benefits

• 360° User insights
  Gain a complete view of your audience by combining the what (analytics) with the why (user behavior).

• KPI-linked strategy
  We align every research goal with your specific growth targets and business objectives from the start.

• Validated certainty by triangulation
  We use triangulation to cross-verify our findings, merging quantitative data with qualitative research to ensure every insight is accurate.

• Clear roadmaps
  Get synthesized reports with practical next steps, ready for immediate implementation and impact.

Our competences

UX & User researchers


We dig into the why behind user behavior, uncovering motivations, pain points, and opportunities through interviews, surveys, usability testing, journey mapping etc.



Digital Analysts

We help you identify behavioral patterns and conversion drivers through quantitative methods such as funnel analysis, regression modeling, and A/B testing.

Insights Leads


We align every insight with your business goals, turning findings into measurable growth and closing the gap between research and real impact.



Data Scientists

Bring statistical depth to our insights work — validating patterns, segmenting audiences, and strengthening confidence in results through advanced modelling.

Our method

1. Discovery & alignment


We start by defining your goals, targets, and hypotheses. Together, we make sure research connects directly to your KPIs and growth objectives.

2. Data collection


We capture both the what and the why — combining analytics, surveys, user testing, and behavior tracking for a complete perspective.

Depending on context and goals, we combine methods to get a rich, evidence‑based understanding:


• Qualitative data

  Usability testing, user interviews, contextual inquiry, experience mapping, JTBD research, focus groups, eye tracking


• Quantitative data
  Analytics & funnel analysis, A/B testing, survey insights, behavioral metrics


• Hybrid / Behavioral reserach
  Card sorting, tree testing, journey mapping, UX benchmarking, synthesized insight frameworks

3. Analysis & triangulation


Triangulation is our superpower. By merging qualitative insights with quantitative data, we identify patterns, validate assumptions, and uncover the levers that truly drive performance.

4. Reports & next steps

Receive clear, detailed reports with practical next steps – ready to share with your team or stakeholders.

Get in touch

Contact us today to turn research into actionable strategies for growth.