More and more customer journeys start in a chat, not a search box, and sometimes AI does the clicking. But the person behind the screen still wants to be understood, to feel secure and to make good choices.
Join us for an evening on what this means for you. Keynotes from the frontline of the new customer journey set the scene, then we split into unconference sessions for deeper conversations on what matters most to you.
Expect sharp insights, honest conversations, good company, food and drinks.
Agenda:
15.30 Door opens
16.00–18.30 Keynotes & Unconference Sessions
18.30–20.30 Mingle with lighter food
Announced speakers:
The New Customer Journey - Same human, new tools – Elin Ledenvik, Conversionista
The Future of Customer Acquisitions – Andreas Keifer, Curamando
What you need to know:
When: 25th of November, 2026
Where: Eidra Office, Grev Turegatan 1, Stockholm
Price: Free entrance, limited seats
Speaker abstracts
Andreas Keifer
AI assistants now answer many of the questions that used to lead customers to a brand’s website. Their answers shape which brands make the shortlist, often before anyone visits a site. In this keynote, Andreas shares new data on how AI search is changing traffic across industries, along with real brand cases. He looks at how AI describes brands, which objections it raises at the point of decision, and what it takes to be found, trusted and chosen. Attendees leave with a clear view of what to measure and where to start.
Elin Ledenvik
AI is changing how we shop, but not why. In this talk, Elin Ledenvik from Conversionista shows why the changes we already see in the customer journey make sense through human psychology, and why the companies that understand the human behind the AI, and test before they invest, will have the edge
