Conversion Jam -
Scandinavia's Growth Event

Join Conversion Jam and get the tools you need to maximize your digital growth. All digital – it will be fun!

Smart companies sending their brightest people

⭐⭐⭐⭐⭐
”Bursting with great ideas and even better advice.”

Marketing Manager, Danish Red Cross
Søren Buhl

 

⭐⭐⭐⭐⭐
”A Brilliant and inspirational day! Off home to convert!”

Head of Digital Development, Verisure
Ann-Sofie Hedlund

Some of the speakers

Lukas Vermeer

Lukas Vermeer

Director of Experimentation at Booking.com

Lukas is at the top of experimentation at one of the most experimentation-driven companies on the planet. And do you know how many experiments he runs per year? Think hard – it’s a trick question. The answer is zero.

Because his job is not to run experiments but to democratise experimentation so that everybody in the whole organisation is enabled to leverage the power of experimentation to drive their business results. And now he comes to Conversion Jam to do the same thing for us. Cool or what?!

Talia Wolf

Talia Wolf

Founder of Getuplift

Talia and her team help high-growth companies generate more revenue, leads and engagement. She is a true CRO McGyver, mastering data-driven analysis, emotional targeting and persuasion techniques.

She was recently voted one of the most influential voices in conversion optimisation and has spoken repeatedly on all the big CRO stages.

Moe Kiss

Moe Kiss

Marketing Analytics Lead at Canva

Moe leads the Analytics team at the Australian unicorn startup, Canva. We’ll learn how to survive and thrive in this kind of environment – staying on top of your analytics setup and doing rapid-fire experiments. This means is that you start small and grow like crazy.

Moe advocates for gender and cultural diversity as a passionate and active member and mentor in the analytics community. She recently won the Digital Analytics Association USA’s top new practitioner award.

Sandra Wu

Sandra Wu

Content Marketing Lead at Blinkist

Conversion geeks always argue that we have to look at the cumulative effect of many small tests, and everybody else is like  ”-Yeah, yeah”.

Well, here’s the money. Sandra helped Berlin-based startup Blinkist grow to 15 million users in a market that is insanely competitive. They just couldn’t have done it without highly engaging content that has been built on user insights and relentlessly tested.

300 tests later she will share her recipe of the secret content marketing sauce.

Peep Laja

Peep Laja

Founder of CXL agency & institute

Peep founded CXL agency and institute, runs CXL live (one of the major CRO events in the world) so this guy is a big deal. Peep spoke once before at CJAM and totally nailed it. We can now (virtually) welcome him back.

Peep wants us all to be able to break out of our CRO bubble and taste the world outside. He’ll be speaking on differentiation, and how it’s pointless to keep optimising those buy buttons if customers can’t perceive that what you do is different from your competitors.

 

John Ekman

John Ekman

Founder Conversionista

John founded Conversionista to help Sweden’s online businesses to get better results from their traffic. 10 years later, Conversionista is the indisputable authority on conversion optimisation in the Nordics.

Optimisation is really about changing the behaviour of your visitors. And if you want to change behaviours you need to look at behaviour data. Too many organisations want to jump in on being data-driven but they look at the wrong kind of data. They focus on demographic and attitudinal data sets and then they scratch their heads when they are unable to predict, explain or change behaviours.