Läslista

Kul att du valt att bekanta dig med oss och våra utbildningar. Vi tipsar gärna om några nyttiga sajter, böcker, artiklar och bloggar som täcker ämnet konverteringsoptimering.

Vi varken kräver eller föreslår att man ska läsa allt – du väljer själv och utifrån intresse.

Bloggar/sajter att följa

Widerfunnel.comEtt djupt arkiv av case studies och whitepapers om A/B-testning
https://neilpatel.com/blog/Samlat de bästa författarnas artiklar inom online metrics Optimization
neurosciencemarketing.comRoger Dooley är en av tungviktarna inom Neuro Marketing
copyhackers.comSajt för ”Conversion copywriting with an attitude”
conversionxl.comBerör ämnen från konverteringsoptimering till webbdesign

 

Böcker att läsa

Top Picks

1. Neuro Web Design – Susanne WeinschenkWebbpsykologi – Kort och enkel introduktion till hur man övertygar online
2. Don’t make me think – Steve KrugEnkel och rolig startpunkt för att förstå grunderna i User Experience Design
3. You should test that – Chris GowardEnkel och utförlig startpunkt för A/B- testning

Fördjupningsläsning

Persuasion Psychology

1. Predictibly Irrational – Dan ArielyFaktaspäckad med exempel på hur vi människor (inte) tänker
2. Brainfluence – Roger Dooley100 Ways to Persuade and Convince Consumers with Neuromarketing
3. Thinking fast & Slow
– Daniel Kahneman
Som ”Predictiby Irrational”, fast ännu grundligare

Övrigt

4. The Design of EveryDay Things
– Donald Norman
”You’ll never look at door knobs the same way again”
5. Landing page Optimization – Tim AshLite mer djupdykning inom testning & optimering
6. Made to Stick – Chip Heath, Dan Heathnämndes under introduktion
7. Consumer.Ology – Philip Gravesnämndes under introduktion

Ta gärna del av vår ordlista för CRO.

Se ordlistan för CRO

Top Blog Articles

Ok, det här börjar bli en extremt lång lista (vi vet . . .)

Start

Conversion Optimization: Do This First
http://searchengineland.com/conversion-optimization-do-this-first-38976

Comprehensive Guide to Conversion Rate Optimization
https://vwo.com/guides/complete-guide-to-conversion-rate-optimization/

 

Persuasion / Psychology

Persuasion Optimization
http://www.usefulusability.com/how-to-optimize-conversion-with-6-persuasion-principles/

How Social Commerce works [Infographic]
https://digitalwellbeing.org/how-social-commerce-works-the-social-psychology-of-social-shopping/

Psychology to Convert Customers [Infographic]
http://unbounce.com/conversion-rate-optimization/psychology-to-convert-customers/

 

Testing

A Beginner’s Guide To A/B Testing: An Introduction
https://neilpatel.com/blog/ab-testing-introduction/

The Ultimate Guide To A/B Testing
http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/

The Essential User Guide for Website Testing Tool Success
http://rich-page.com/website-optimization/the-essential-user-guide-for-website-testing-tool-success/

 

Copywriting

The Beginner’s Guide to Creating Landing Page Copy that Sticks
http://www.copyblogger.com/landing-page-hooks/

Online Copywriting that Converts – 5 Lessons from 250 A/B Tests
http://unbounce.com/conversion-rate-optimization/smart-people-talk-conversion-copy/

An Introduction to Copywriting on the Web
http://www.onextrapixel.com/2011/07/08/an-introduction-to-copywriting-for-the-web/

 

Landing page

50 Ways to seduce your Web Visitors with Persuasive Landing Pages
https://neilpatel.com/blog/seduce-your-web-visitors/

 

Design

How to Design a Homepage that Converts
http://conversionxl.com/how-to-design-a-home-page-that-converts/

The 7 Principles of Conversion-Centered Design
htthttps://unbounce.com/conversion-centered-design/

50 Split Testing Ideas
hthttps://neilpatel.com/blog/50-split-testing-ideas-you-can-run-today/

 

Ecommerce

E-commerce Conversion Optimization – 91 Point Checklist
http://www.seomoz.org/blog/holygrail-of-ecommerce-conversion-optimization-91-points-checklist

http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce-conversion-rates/

 

Analytics

Beginners Guide to Conversion Goals in Google Analytics
https://www.intechnic.com/blog/how-to-set-up-google-analytics-goals-and-conversions-tracking/

7 Ways Google Analytics can help increase Website Conversion Rates
http://www.groovecommerce.com/ecommerce-blog/analysis-strategy/7-ways-google-analytics-can-help-increase-website-conversion-rates/

Google Analytics Conversion Funnel Survival Guide
https://neilpatel.com/blog/conversion-funnel-survival-guide/

 

Additional resources / Tips:

Which Business Book should you read next?
http://www.koozai.com/blog/branding/which-business-book-should-you-read-next-interactive-infographic/

CRO Experts to follow on Twitter
http://blog.rejoiner.com/2012/04/30-conversion-rate-experts-to-follow-on-twitter/

CRO Blogs
http://blog.rejoiner.com/2012/03/12-killer-blogs-for-conversion-rate-optimization/

 

Extras

50 Posts on CRO
http://www.singlegrain.com/blog/top-50-posts-on-conversion-rate-optimization/

Top 20 conversion quotes
http://unbounce.com/conversion-rate-optimization/top-20-conversion-insights-2012/

 

Overall / Complete guides

The SEOgadget Guide to Conversion Rate Optimization [Infographic]
http://www.seomoz.org/blog/seogadget-guide-conversion-rate-optimization

The Definitive How to for Conversion Rate Optimization
http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization