Do you want to be a star on conversion? Twice a year you have the opportunity.
Conversion Manager is the training that makes you super sharp at CRO (conversion optimization), where you socialize with and learn from specialists in analytics, A / B testing and UX.
Conversion optimization is hot but few do it right unfortunately. The training is practical. You work hands-on with your own site and start experimenting right from the start. When you are thinking about the next step or maybe encounter problems, we are there right away and ball your challenges. You learn:
Att sälja mer online
Praktisk, hands-on och på riktigt
Verktygen du (inte) behöver
Google 360, AI, Optimizely, recordings, heatmaps, eyetracking
A/B-testning + vanliga misstag
När vi testar rätt saker på rätt plats blir det rock n´roll på riktigt
Conversion Analytics
Vad, varför och hur? Analys är betydligt mer än bara rapporter och dashboards
Webbpsykologi
Förstå vad dina användare tror att de gör, vad du tror att de gör och vad de EGENTLIGEN gör
Conversionista works according to the method ”Optimization Wheel”. It is an agile approach in 3 + 3 phases which means that new changes and A / B test projects are introduced and followed up in short cycles.
Collect & analyze data
Understand users with usage tests, qualitative and quantitative data.
Web psychology & hypotheses
Based on data on user behavior, we develop hypotheses.
Prioritize & A / B test
The hypotheses are prioritized, developed and verified in experiments. Once you have completed the training, you have learned the methodology and can optimize your conversion yourself, in projects or more effectively in ongoing processes.
* The spring format may be adapted based on conditions / current general recommendations.
You are probably the online or e-commerce manager or otherwise responsible for the digital channels at your company.
Or you are not (yet). Then this education is a perfect way for you to build knowledge and become the obvious candidate for the job.
And who should not go?
If you have not worked with digital channels before, start by learning ”digital basics” ( tips from the blog perhaps ).
Du brinner för optimering
Delar du passionen är du hemma
Du slåss för dina A/B-tester
Du är beredd att gå genom eld och vatten för att få IT att börja A/B-testa dina förslag
Du delar med dig under kursen
Efter signad NDA är du en i gänget, sitt inte i ett hörn med dina “företagshemligheter”
Du har en sajt att jobba med (optional)
Den blir ditt case under utbildningen
Let’s kick everything off
Till att börja med: Vad är konvertering och konverteringsoptimering?
Vi lär oss:
Så hur hänger allt ihop?
Optimering handlar om att ändra besökarens beteende till deras och vår fördel. Motivation styr beteende, så Den Stora Frågan blir:
Mätmetoder och verktyg för att analysera kvantitativt
✔️ Extra eftermiddag finns som tillval för dig som vill gräva djupare i egen data (ingår).
Mätmetoder och verktyg för att analysera kvalitativt
UX-principer – snyggt är inte alltid bäst
Och hur ska du formulera dig?
Så vilka tester är värda att genomföra?
✔️ Extra eftermiddag finns som tillval för dig som vill gräva djupare i testverktyg (ingår).
World Wide Cake & experiment som motor för tillväxt
Så hur får du tryck i ditt experimentprogram?
Vi delar nycklar och erfarenheter kring förankring, förändring och drivkrafter hämtade ur många hundra kundprojekt.
John is the founder of Conversionista. He has laid the foundation for Conversionista’s educational activities and lectures himself during several of the sessions.
John has solid experience in optimizing the business outcome for online companies and has previously held senior positions at companies such as Icon Medialab and Betsson.
Andreas leads the AB test team at Conversionista and has an academic background in Media Technology with a great interest in interaction design and unconventional interfaces. He has dug deep into what makes an experimental program successful, both from the perspective of experimental design and organization.
Although quantitative data is closest to Sara, she also has a love for qualitative ditto. According to her, the combination is a winning concept that means that she does not forget the user behind graphs and reports.
Copy has a big effect on your website and can affect your conversion dramatically. Copy is also easy to A / B test. Since 1998, Anna has edited web texts, given inspiring educations and lectures in both large and small contexts. She is also a frequently hired language reviewer.
Why does the data look the way it does? Can we see behaviors that explain the footprints your users leave? Absolutely, Fredrik works with usage tests and eye tracking precisely to see and understand behaviors that together with quantitative data help us understand and create improvement hypotheses.
In her early teens, Johanna dreamed of studying to be a criminologist. To be able to use their expertise in the future to solve crimes and identify the underlying causes. Today, many years later, she is looking for clues as a user researcher. Johanna believes that giving users a bad digital experience is a crime.
Frida is a sharp and committed UX designer who combines quantitative and qualitative data to create the best possible user experience that converts.
Marie has a background in analysis, marketing and digital media. She has a broad experience of consumer understanding and communication. Marie knows how important it is to define clear goals for the work to be done.
Om du vill bli konverteringsninja på riktigt finns möjlighet inom ramen för programmet. Tar du dig igenom utbildningen och avslutande test ställer vi också ut ett digitalt certifikat. Lycka till!
