This August Conversionista competes in the Unbounce 2011 Conversion Fest Blogging Contest. Our entry is focused on the trade-offs between SEO ranking optimization and Click-Through and Conversion Optimization. Oh! Did we say “trade-offs”? Actually, we think you can do both.
If you’re designing your tags only to achieve a top SERP position the end result might actually be less traffic to your site. Why? Because when meta tags are optimized for ranking position you often sacrifice an effective call-to-action and your click-through rates will suffer as a result.
And make sure you share it if you like it!
