Conversionistas are from Venus and Metrics people from Mars

John Ekman

While working with the same objective – the improvement of conversion rates and the client’s online businesses – Conversion and Metrics professionals sometimes seem to view the online world from very different viewpoints.

This is something I run into all the time and I was very pleased when Brian Clifton wanted me to write about it on his Advanced Web Metrics blog- “Measuring success”.

My Guest blog post will explore why these two perspectives have formed and how they can be  joined to create a synergistic and comprehensive approach to online business effectiveness.

Read the full Guest post here >>

If you want to read the article in Swedish, there’s a Swedish version on

Läs den svenska versionen här >>

Read also